Chen, Yubo
Professor
Marketing
Tsinghua University
China
Biography
Chen, Yubo is a Professor in Department of Marketing at Tsinghua University, China. Chen, Yubo is a Professor in Department of Marketing at Tsinghua University, China.
Research Interest
Prof. Chen’s main research areas include 1) big data and business innovation in the networked world; 2）market transformation and business analytics in the mobile internet era; 3) digital transformation of Chinese economy, and 4) climate change and sustainability strategy.
