Li, Fei
Professor
Marketing
Tsinghua University
China
Biography
Li, Fei is a Professor in Department of Marketing at Tsinghua University, China. Li, Fei is a Professor in Department of Marketing at Tsinghua University, China.
Research Interest
His research has focused on marketing positioning decisions, retailing strategy, Chinese-style marketing and luxury marketing. Professor Li is an expert in conducting research by analyzing real cases and he has proposed the Diamond Model and Positioning Map in the marketing positioning area.
