Liu, Angela Xia
Associate Professor
Marketing
Tsinghua University
China
Biography
Liu, Angela Xia is an Associate Professor in Department of Marketing at Tsinghua University, China. Liu, Angela Xia is an Associate Professor in Department of Marketing at Tsinghua University, China.
Research Interest
Professor Liu's research interests include quantitative marketing models, new product diffusion, entertainment marketing, branding and brand management, advertising and marketing-finance interface.
