Yi Cheng
Associate Professor
Management Science and Engineering
Tsinghua University
China
Biography
YI Cheng is an Associate Professor in Department of Management Science and Engineering at Tsinghua University, China. YI Cheng is an Associate Professor in Department of Management Science and Engineering at Tsinghua University, China.
Research Interest
Her research interests focus on Electronic Commerce, Human-Computer Interaction, Online Consumer Behaviour, and Internet Marketing.
