Zhao, Ping
Professor
Marketing
Tsinghua University
China
Biography
Zhao, Ping is a Professor in Department of Marketing at Tsinghua University, China. Zhao, Ping is a Professor in Department of Marketing at Tsinghua University, China.
Research Interest
In research, Professor Zhao focuses on customer satisfaction, domestic branding strategy, customer value theory, customer relationship management, measurement of advertisement efficiency and online survey.
