Zheng, Yuhuang
Associate Professor
Marketing
Tsinghua University
China
Biography
Zheng, Yuhuang is an Associate Professor in Department of Marketing at Tsinghua University, China. Zheng, Yuhuang is an Associate Professor in Department of Marketing at Tsinghua University, China.
Research Interest
Professor Zheng’s research interests and areas of expertise include consumer judgment and decision making, marketing strategy, pricing and promotion strategies, customer relationship management, entrepreneurship, and Internet marketing.
