Hou Lun
Professor
Management Science and Engineering
University of Electronic Science and Technology of China
China
Biography
1978-1982: Studied Application Mathematics in the University of Electronic Science and Technology of China 1982-1986: Joined the management school of UESTC as a teacher. 1987-1990: Majored Economic Mathematics in the University Karsruhe, Germany (as a government-sponsored program DAAD) 1991-present: Working as a vice Professor in the school of economics and management in UESTC. He has published more than ten papers and edited 2 books as a partaker.
Research Interest
Information Management , E-commerce, Customer Relationship Management and Data Mining
Publications
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Gap Model for dual Customer Values. Tsinghua Science and Technology, ISSN 1007-0214 CN11-3745/N,Vol. 13 No.3:395-399
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Customer Churn Analysis based on Dual Customer Value Gap Proceedings of the 8th Asian e-Business, Gyeongju, Korea, August 28-30, 2008:67-74
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Customer Churn Identifying Model Based on Dual Customer Value Gap,International Journal of Management Science, 2009.12
