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Yinping Mu

Professor
Management Science and Engineering
University of Electronic Science and Technology of China
China

Biography

Dr. Yinping Mu is a Professor of Management Sciences and E-commerce at University of Electronic Science and Technology of China(UESTC). He received B.Sc. and M.Sc. from Chengdu University of Technology and Ph.D. from Southwest Jiaotong University. His main research interests include pricing theory, operations and supply chain management, interface between operations management and marketing/finance. He has published more than forty papers.

Research Interest

Revenue Management, Supply Chain Management, Pricing Theory, Interface of Operations Management and Marketing/Finance

Publications

  • Dawande M*, Gavirneni S, Mu Yinping, Sethi S, Sriskandarajah C. On the Interaction between Demand Substitution and Production Changeovers. Manufacturing & Service Operations Management, 2010, 12(4): 682-691.

  • Bardhan A, Dawande M*, Gavirneni S, Mu Yinping, Sethi S. Forecast and Rolling Horizons under Demand Substitution and Production Changeovers: Analysis and Insights. IIE Transaction, 2013, 45(3): 323-340.

  • Mu Yinping, Feng Yi*. Integrating early sales with production decisions and its effect on budgetary constraint. Asia-Pacific Journal of Operational Research. 2013.

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