Nitsa Zuppas

Biography

                   "Nitsa is responsible for managing Veeva's corporate marketing programs, including brand management, customer communications, sales expansion, sales support and product marketing. She has more than 20 years of marketing and technical work experience, focusing on customer communication and CRM (customer management) software. Prior to joining Veeva, Nitsa was a senior executive at First Virtual Group, where he was responsible for the marketing of the company's main business. She also managed the Siebel Foundation, where she was responsible for the operations of Meth Project, Siebel Scholars and Siebel Stem Cell Institute. Her campaign for the Meth Project has won worldwide praise and has won more than 45 advertising awards. Under the leadership of Nitsa, the foundation was named the world's third most effective charity by the US professional financial magazine Barron's Weekly and was honored by the White House. After eight years at the Siebel Foundation, Nitsa joined First Virtual Group and held senior executive positions in corporate marketing and product marketing. Nitsa holds a bachelor's degree from California State University."  

Research Interest

marketing