Mr. Hua Li

Biography

Aged 39, has been appointed as executive director since 25 August 2016 and has been appointed as chief operating officer of the Company since 15 December 2016 with effect from 1 January 2017. Mr. Hua received his bachelor’s degree from Sichuan Economic Management Institute(now renamed as Xihua University), majored in marketing. From August 1997, he served as the manager of the Chengdu Branch of Shanghai McCormick Foods Co., Ltd. (上海味好美食品有限公司).From September 2002 to August 2004, he served as the manager of the marketing department of New Hope Dairy Holdings Co., Ltd. (新希望乳業控股有限公司), and was re-designated as the marketing director of Suzhou Tianxiang Diary Co., Ltd. (蘇州天香乳業有限公司) in August 2003. From August 2004 to January 2007, he served as the regional marketing manager of the liquid milk department and the national supervising manager of the marketing department of Inner Mongolia Yili Industrial Group Co.,Ltd.(內蒙古伊利實業集團股份有限公司). From January 2007 to October 2008, he served as the director of the marketing department of Suzhou Su Ayi Foods Co., Ltd. (蘇州市蘇阿姨食品有限責任公司). From November 2008 to September 2013, he served as a deputy general manager of the milk powder business department of Yashili International Group Limited (雅士利國際集團有限公司). From September 2013, he served as the general manager of the milk powder segment of China Mengniu Dairy Company Limited (i.e. Oushi Mengniu (Inner Mongolia) Dairy Products Co., Ltd. (內蒙古歐世蒙牛乳製品有限責任公司)(‘‘Oushi Mengniu’’)). From 1 January 2016, he has been serving as the general manager of the sales department of the Company as well as the general manager of the sales departments of Oushi Mengniu and Scient. From 2 4 August 2016 till now, he has been serving as the Vice President of the Company responsible for sales and marketing.

Research Interest

Food science