Mr. Jeffrey, Minfang Lu

Biography

Mr. Jeffrey, Minfang Lu Aged 47, was an executive director and the CEO of the Company before his appointment as the Chairman of the Board and his re-designation as a non-executive director of the Company since 15 September 2016. Mr. Lu is also an authorized representative of the Company as well as a director of each of following subsidiaries of the Company, namely Yashili International Ltd., Yashili International Group Limited, Newou International Co., Limited and Scient International Group Limited. Mr. Lu is an executive director and the CEO of China Mengniu Dairy Company Limited, a company listed on the main board of The Stock Exchange of Hong Kong Limited and a controlling shareholder of the Company. Mr. Lu was the Vice President (Greater China) of Danone Early Life Nutrition Greater China and had been with the Danone Group and Dumex Baby Food Co. Ltd. for over 10 years. During the tenure at the Danone Group, he demonstrated strong strategic business and market planning capabilities. With strong leadership, management skills and in-depth knowledge of markets, Mr. Lu contributed significantly to the success of the Danone Group’s baby nutrition business in China. Prior to joining the Danone Group, Mr. Lu spent 9 years with Johnson & Johnson (China) Company Limited and almost 4 years with General Electric Company (China). Mr. Lu has over 18 years of experience in sales and marketing and has been serving in general manager or executive level roles for over 7 years. He has extensive experience in the management of fast moving consumer products and dairy companies and has an excellent grasp and the in-depth knowledge of the PRC market. Mr. Lu obtained his Bachelor’s degree from Shanghai Fudan University.

Research Interest

Nutritional Science