Department of Communication and Internet Studies
Cyprus University of Technology
Advertising (Content Analysis, Synergistic Appeal, Stereotypes, Social Dimension). Investigating the phenomenon of overcharging. Consumer Behavior (Attitude Measurement, Consumer Behavior in relation to organic products, comparative study of marketing activities in different countries).
Department of Communication and Internet Studies.
P Palla and Y Zotos (2014) Gaining Satisfaction and Trust in a Brand Website, Journalism and Mass Communication 4: 766-771.
Y Zotos, S Landreth (2016) Gender Stereotypes in Advertising, International Journal of Advertising 35: 759-760.
L Hatzithomas, C Boutsouki, Y Zotos (2016) The Role of Economic Conditions on Humor Generation and Attitude Towards Humorous TV Commercials, Humor. International Journal of Humor Research 29: 483-505.