Business & Management

Business & Management Experts

Marios Theodosiou

Department of Business and Public Administration
Cyprus University of Technology


Ph.D. in Marketing and Strategy, University of Wales, Cardiff, 2000. Postgraduate Diploma in Social Science Research Methods, University of Wales, Cardiff, 1997. B.Sc. in Public and Business Administration, University of Cyprus, Nicosia, 1996. He has previously taught at the University of Cyprus as an Assistant Professor, Lecturer and Visiting Lecturer. He published articles in several international journals including the Journal of the Academy of Marketing Science, Strategic Management Journal, Journal of Business Research, Journal of International Marketing, and Journal of World Business. He currently serves on the Editorial Review Boards of the Journal of International Business Studies and Industrial Marketing Management.

Research Interest

Standardization versus adaptation of marketing strategies in international markets. Marketing strategy–performance relationship in the context of international business ventures. Export sales management. Export marketing strategy. International marketing management.


  • Theodosiou, Marios, John Kehagias, and Evangelia Katsikea (2012), “Strategic Orientations, Marketing Capabilities and Firm Performance: An Empirical Investigation in the Context of Frontline Managers in Service Organizations,” Industrial Marketing Management, Vol. 41, No. 5, pp. 1058-1070.

  • Theodosiou, Marios and Evangelia Katsikea (2013), “The Export Information System: An Empirical Investigation of Its Antecedents and Performance Outcomes,” Journal of International Marketing, Vol. 21, No. 3, pp. 72-94.

  • Evangelia Katsikea, Marios Theodosiou, and Robert E. Morgan (2015), “Why People Quit: Explaining Employee Turnover Intentions among Export Sales Managers,” International Business Review, Vol. 24, No. 3, pp. 367-369.

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