Burges

Biography

Marketing executive with 10 years of marketing and brand management experience both in the United States and internationally. Extensive experience analyzing global categories and building brand equities/products in developed and emerging markets. Direct P&L responsibility for up to $170 million in sales with an ability to drive top and bottom line growth. Proven track record of success in developing brand strategies, launching new products, as well as in driving marketing activation tactics across a variety of consumer touch points (i.e. television/print advertising, social media, online, public relations, retail, events, key influencers). A history of several company “firsts” ; pioneering new approaches and turning white space opportunities into results.

Research Interest

dermatology