Laurent C. Rouaud

Biography

Laurent joined GE in 2010 as chief marketing officer of GE Aviation. Laurent leads GE Aviation's growth, strategy, and marketing activities. This includes developing an integrated strategy for the business, developing business adjacencies and new commercial products, providing an enterprise view of all products and services offered to customers, leading the commercial pricing analytics and marketing GE Aviation products and services for the Commercial Engines, Military, Systems, Services, Business and General Aviation, Digital Solutions businesses as well as the Ecomagination business platform dedicated to environmental innovation. Laurent started his career in 1987 at McDonnell Douglas in Long Beach, California, as a senior airline market analyst in the Strategic Planning and Forecasting Department of Douglas Aircraft. He joined Airbus in Toulouse in 1991 as manager of Marketing in the Market Development Department. In 1996, he moved to Airbus of North America to lead Business Development. In 2006, Laurent went back to Airbus HQ in Toulouse and became senior vice president of Market and Product Strategy at Airbus, covering all products. Laurent earned a master's degree in engineering from the Institute Polytechnique des Sciences Avancées, a master's degree and a PhD in economics with honors from the Toulouse School of Economics. Laurent also graduated from the French Military Engineering Corps as an Officer. Laurent was born in Clermont L'Hérault, France. He and his wife, Monica, reside in Cincinnati. 

Research Interest

Mechanical Emgineering, Aerospace Engineering, Business Management