Ida Landt Ipsen
Communications Specialist Kommunikation og Sekreta
Engineering
Alexandra Institute
Denmark
Biography
MA. in media writing with great fondness for copywriting when I write articles, debates, press releases or compile our newsletters. Copywriting deals briefly about how to get the recipient to read the first line - typically the headline, then the second line and ultimately would like the recipient to act. Either by signing up for our newsletter, coming to an event or leading to a request that may lead to a sale. It all starts for me with a good and captivating headline that allows the recipient to click on the article whose content matches the headline. It's about telling the recipients, already in the headline, what benefit he or she gets from reading this particular article. Therefore, I always have my audience in my head when I produce text. If my stories do not meet or support my audience's needs, it's not a good story. In other words, I create content that builds an audience.
Research Interest
Engineering
