Per Sondrup

Biography

I have a Bachelor of Commerce from Aalborg University and an MBA from Henley in London. In addition to these formal educations, I have attended short courses in sales, management and business development, e.g. at MIT in Boston. Since the late summer of 2016, I am responsible for sales and business development in relation to our customer-oriented services and products at the Alexandra Institute. In this regard, I am responsible for developing and ensuring the implementation of our sales strategy, including actively participating in and leading the commercial sales efforts from establishing new customer contacts to getting a signed contract. At the same time, I act as a coordinating link between customer needs and the professional expertise in our specialised labs and our cross-disciplinary domains, thus ensuring that our customers are familiar with the wide range of specific competences we offer in relation to strengthening their business foundation. I also have an active role in the business development of our services towards more specific products/solutions, not least to provide the business/customer perspective herein. My sales-related platform is in sales of complex IT solutions. Over the years, this platform has been complemented with a solid top management experience from both start-up companies and more established companies in various areas of the IT world. Along the way I have also built an extensive experience in business development, capitalisation and exit of start-up companies, both from the investor side and the business side. Internationalisation, both directly and through partners, is also part of the toolbox, I bring with me. My skills are best brought into play in the intersection between each company's specific business challenges and the solutions that use of IT can give.

Research Interest

Engineering