Global

Agri and Aquaculture Experts

Kurt Rahbek

Abildvad Trout Farm
Trout Farming
ARC Document?Solutions
Denmark

Biography

Due to his young age, it was his mother who formally owned the company which was therefore named “Priess & Co”. Anders traded in fish he bought from local fishermen, much to the dismay of older traders, who did not welcome the competition. This was made very clear to Anders when he was slapped on the face and thrown into the water by a competitor with a remark that “we don’t want children buying up our fish around here”. But despite such setbacks, Anders was determined to succeed and over the years his business flourished. In time, he started his own family and he passed on his determination and business skills to his sons Henning and Tage. They joined the company in the 1930s and eventually took over from their father. At that point, “Priess & Co” had expanded into many kinds of seafood and in connection with the change of generation, it was divided into two separate companies.

Research Interest

Our continued focus on luxury and food safety has literally made our products popular across the world. This is illustrated on the map, where the orange areas indicate where we currently sell our products. We are particularly proud that our products have been welcomed in a number of countries with long traditions for seafood, where the customers are used to only the best quality fish and caviar. Most of our markets also have strict food safety legislation, which we take very seriously, and which we comply with 100%. We are interested in expanding our markets, as we are convinced that other parts of the world will also appreciate our luxury products.

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