Esben Karmark
Associate professor
Department of Management, Society and Communication
Copenhagen Business Academy
Denmark
Biography
"Esben's primary research areas are corporate communication, corporate branding, organizaitonal culture and identity, and brand retail. As a member of the Brand Studies Group (2002-2005) Esben researched and published on identity, corporate branding and brand retail processes of LEGO and Georg Jensen. Esben has further published within the areas of Cross-Cultural Brand Learning, Living the Brand, Corporate Brand Stretch, Brand Mediatization as well as Corporate Branding and Reputation. Esben has served as the program cooridinator for the Master's Program in Business Administration and Organizational Communication and is currently the Program Coordinator for the Master's Program in Business, Language and Culture."
Research Interest
" Social Entrepreneurship Social Innovation Ecological Economics Corporate Sustainability"
Publications
-
Karmark, Esben (2010) “Mediatizing a Global Brand - Effects on LEGO Group’s Corporate Brand of Establishing a Media Companyâ€. In: L. Chouliararki & M. Morsing (eds.) Media, Organization, Identity. London: Palgrave
-
Karmark, Esben (2013) “Corporate Branding and Corporate Reputation†in Carroll, C. (ed.). The Handbook of Communication and Corporae Reputation. London: JohnWiley & Sons
