Xia Zhang
PhD fellow
Department of Management, Society and Communication
Copenhagen Business Academy
Denmark
Biography
"Drawing insights from cross-cultural psychology, cultural intelligence, communication studies and social pragmatics, my study analyzes business people's verbal performance data we (our multinational research team) collected in three subsidiaries of Carlsberg Group in China, Denmark, and UK. It investigates the Danish and Chinese communication differences and similarities in using English as a lingua franca as opposed to the respective native languages as well as British English. The findings of this project will give some new insights into intercultural business communication challenges between Danish/British and Chinese business professionals, including cognition, cultural norms, cultural frames, interpersonal interaction principle and communication strategies. The project is part of the Global English Business Communication project sponsored by Carlsberg Foundation."
Research Interest
"Intercultural communication Use of English as a lingua franca in the workplace Culture, politeness and facework Cross-cultural pragmatics Social pragmatics Discourse analysis Social interaction"
Publications
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"Xia Zhang / Global English Business Communication : A Qualitative Study Of Requests In Global English By Business Practitioners In China And Denmark. Paper presented at PhD Student Conference in Language & Communication 2015, 2015"
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" Xia Zhang / Global English Business Communication : A Qualitative Study Of Requests In Global English By Business Practitioners In China And Denmark. Paper presented at The Eighth International Conference of English as a Lingua Franca, 2015"
