Pernille Bundgård
International Market Director
International Marketing
IVF
Denmark
Biography
Danish organic producers are members of the non-profit association, Organic Denmark, which has taken the lead within the European organic movement in terms of innovation and high quality standards. Organic Denmark has successfully brought together the entire organic sector in Denmark comprising 200 companies in a coordinated marketing strategy. This is the basis for a close partnership between Organic Denmark and the retail chains, a partnership which creates success for organics in retail, from discount retailers to more exclusive shops or food service. Organic Denmark has, in fact, built close partnerships with all Danish retail chains over the last 10 years. The organisation gets close to the individual chain in order to tailor strategies and product lines that match the individual chain´s customer base, profile and market position.
Research Interest
Danish organic producers are members of the non-profit association, Organic Denmark, which has taken the lead within the European organic movement in terms of innovation and high quality standards. Organic Denmark has successfully brought together the entire organic sector in Denmark comprising 200 companies in a coordinated marketing strategy. This is the basis for a close partnership between Organic Denmark and the retail chains, a partnership which creates success for organics in retail, from discount retailers to more exclusive shops or food service. Organic Denmark has, in fact, built close partnerships with all Danish retail chains over the last 10 years. The organisation gets close to the individual chain in order to tailor strategies and product lines that match the individual chain´s customer base, profile and market position.
