May Fahmy

Biography

Ms. Fahmy’s professional experience is in both industry and academia. She started her career by working in the Marketing Communications field in a number of reputable organizations, where she worked as a media team leader where she conducted & presented a full research analysis on TV programs’ viewership for Unilever Egypt. In the Client Relations department, Ms. Fahmy was involved in developing & implementing the yearly integrated marketing campaigns for Nestle Egypt and Johnson & Johnson, and she worked with the External Relations department of Procter & Gamble in their campaign for egyptianizing their products.

Research Interest

Integrated Marketing Communications - Consumer Behavior