Samaa Taher Attia

Biography

Dr. Samaa Attia is an Associate Professor of Marketing at the British University in Egypt and the staff development officer of the Business Administration Department. Samaa earned her PhD from Aston University in the UK. She also earned her MBA from the Netherlands, where she received distinguished recognition in the form of a fellowship from the Dutch government. Dr. Samaa Attia has added a new academic dimension by working as an academic, trainer and consultant at many companies, which she has helped to successfully outperform their competitors. Dr. Samaa has earned several research grants to pursue her passion in research. She is a Fulbright Alumnus, as she won a Fulbright fellowship to conduct research Dr. Samaa is the author of many articles, and she is a reviewer for many international marketing journals and conferences. Dr. Samaa acts as an external examiner and supervisor to Masters and PhD theses nationally and internationally. She also teaches several Marketing modules all aimed at promoting marketing among students and preparing them to be distinguished marketers themselves.

Research Interest

Her special research interest is in marketing, particularly in Strategic Marketing, Sales, E-marketing, Branding and consumer behavior. She has published articles in International Journals discussing many of these topics.