Doaa Ayoub
Professor
Business Administration
The British University in Egypt
Egypt
Biography
Present: Lecturer of Marketing, British University in Egypt. • Taught different Marketing courses in different business schools for undergraduate level at Faculty of Management Sciences , October University of Modern Sciences & Arts (MSA) and Faculty of Business Administration and International Trade , Misr International University( MIU) as well as graduate levels at American University in Cairo (AUC )and ESLSCA . Present: Lecturer of Marketing, British University in Egypt. • Taught different Marketing courses in different business schools for undergraduate level at Faculty of Management Sciences , October University of Modern Sciences & Arts (MSA) and Faculty of Business Administration and International Trade , Misr International University( MIU) as well as graduate levels at American University in Cairo (AUC )and ESLSCA .
Research Interest
Marketing Research ,International Marketing ,Brand management, E-marketing and Strategic Database marketing