May Fahmy
Professor
Business Administration
The British University in Egypt
Egypt
Biography
Ms. Fahmy’s professional experience is in both industry and academia. She started her career by working in the Marketing Communications field in a number of reputable organizations, where she worked as a media team leader where she conducted & presented a full research analysis on TV programs’ viewership for Unilever Egypt. In the Client Relations department, Ms. Fahmy was involved in developing & implementing the yearly integrated marketing campaigns for Nestle Egypt and Johnson & Johnson, and she worked with the External Relations department of Procter & Gamble in their campaign for egyptianizing their products Ms. Fahmy’s professional experience is in both industry and academia. She started her career by working in the Marketing Communications field in a number of reputable organizations, where she worked as a media team leader where she conducted & presented a full research analysis on TV programs’ viewership for Unilever Egypt. In the Client Relations department, Ms. Fahmy was involved in developing & implementing the yearly integrated marketing campaigns for Nestle Egypt and Johnson & Johnson, and she worked with the External Relations department of Procter & Gamble in their campaign for egyptianizing their products
Research Interest
Integrated Marketing Communications - Consumer Behavior
