Rasha El Gendi

Biography

Rasha El Gendi is a Lecturer in Marketing in the Business Administration Department at the British University in Egypt and a Fellow Researcher at Henley Centre for Customer Management. She holds a PhD in Marketing from Henley Business School, University of Reading, United Kingdom. Rasha also holds a Masters of Business Administration in Marketing from Edinburgh Business School and Bachelor of Arts in Economics from the American University in Cairo. Her main teaching areas include marketing strategy and planning, international marketing, innovation management, consumer behavior, marketing management, sales management, services marketing, integrated marketing communications, and principles of marketing. Her research interests include customer experience management, climate for innovation, innovation management, organisation climate, and services marketing. Rasha El Gendi is a Lecturer in Marketing in the Business Administration Department at the British University in Egypt and a Fellow Researcher at Henley Centre for Customer Management. She holds a PhD in Marketing from Henley Business School, University of Reading, United Kingdom. Rasha also holds a Masters of Business Administration in Marketing from Edinburgh Business School and Bachelor of Arts in Economics from the American University in Cairo. Her main teaching areas include marketing strategy and planning, international marketing, innovation management, consumer behavior, marketing management, sales management, services marketing, integrated marketing communications, and principles of marketing. Her research interests include customer experience management, climate for innovation, innovation management, organisation climate, and services marketing.

Research Interest

Customer Experience International Marketing Services Marketing Organizational Climate Climate for innovation Employee Engagement Employee performance Qualitative Research.