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Ashish Kumar

Assistant Professor
Department of Marketing
Aalto University
Finland

Biography

Dr. Ashish Kumar is an Assistant Professor in the Department of Marketing, College of Business, Aalto University. His research generally focuses on Digital Marketing (e.g., Socila Media Marketing, Email Marketing, Mobile Marketing), Consumer Shopping Behavior in a Multichannel Environment. Topics in Retailing (e.g., Store Format Choice, Online/Offline Channel Choice). Big Data Challenges in Marketing (e.g., platform economy) Health Economics (e.g., Consumers’ Healthy Behaviors and Choice for Insurances) Choice Models and Hierarchical Bayesian Econometrics

Research Interest

Digital Marketing (e.g., Socila Media Marketing, Email Marketing, Mobile Marketing), Consumer Shopping Behavior in a Multichannel Environment. Topics in Retailing (e.g., Store Format Choice, Online/Offline Channel Choice). Big Data Challenges in Marketing (e.g., platform economy) Health Economics (e.g., Consumers’ Healthy Behaviors and Choice for Insurances) Choice Models and Hierarchical Bayesian Econometrics

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