Business & Management

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Diane Martin

Associate Professor
Department of Marketing
Aalto University


Diane Martin's academic research employs ethnographic methods in examining relationships between consumers, communities and culture. She has focused one stream of her research on gender issues, demonstrating among other things, ways the world looks different from a non-privileged, non-male position, both in the workplace and in market spaces. Her previous work as a small-business owner has prompted her to study entrepreneurship and market creation. Her scholarship is published in numerous journals in marketing and communication, including Consumption, Markets and Culture, the Journal of Business Ethics, and the Journal of Applied Communication Research.

Research Interest

Retail Marketing and Management - Retail Business Models - Retail Entrepreneurship - Supplier-Retailer Relationships

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