Subin Im
Major Marketing
Lappeenranta University of Technology
Finland
Biography
Subin Im is an Associate Professor of Marketing at Yonsei University. He has previously worked at San Francisco State University and the University of Washington Tacoma. His primary scholarly interests include the organizational aspects of innovation, creativity and innovation, new product development for marketing strategy, the consumer side of the innovation adoption process, and research methodology using multivariate statistical techniques including a structural equation model.
Research Interest
New product and innovation strategy in high technology, global, and multi-cultural environments, New product development and management in high-technology environments, Innovation strategy in global, multi-cultural markets, Organizational aspects of innovation, Knowledge Management and Organizational learning, Cross-functional teams consisted of marketing, channel and design partners, and engineers, Design marketing and integration between design and marketing.
