Laurent De Bar
DIRECTOR OF CORPORATE MARKETING
Business Management
AT INTERNET
France
Biography
Laurent brings extensive global marketing and communication experience to AT Internet, having worked on both the agency side in New York, Sydney and London, then on the advertiser side in the automotive industry. He is an expert in managing digital branding, retention and acquisition campaigns. At NISSAN in Europe and Japan, Laurent was responsible for digital B2C operations across key regions, and at HYUNDAI Motor Group’s European headquarters in Germany, he drove digital activities for the KIA and HYUNDAI brands. Before joining AT Internet in January 2014, he co-founded CARREMENTnet, which provides dematerialisation solutions to legal professionals. As AT Internet’s Director of Corporate Marketing, Laurent is responsible for the brand, all communications, and acquisition on an international scale.
Research Interest
Business Management
