Florence Touze
COMMUNICATION & CULTURE
Audencia Business school
France
Biography
DEA in Management IAE of Poitiers Certificate in Project Management multimedia SciencesCom (Audencia Group), Nantes Marketing Major Ecole supérieure des sciences commerciales d'Angers (ESSCA)
Research Interest
Brand, responsible brand Evolution of professional practices Agency-advertiser relationships Consuption and sustainable communication Communication and marketing products for child Brand strategy, Consumer behaviour, agency-advertiser relationships Advertising history, 360 Mechanism, Marketing Strategy
