Vincent Balusseau
MARKETING
Audencia Business school
France
Biography
PhD in Management Sciences / Doctorate in Management Sciences ESCP Europe / Ecole Doctorale de Management Panthéon-Sorbonne. Proposed for the thesis price Université Paris 1 (2015) MBA - Specialization: Marketing and Technology of Information. Recipient of the "Faculty Fellowship Scholarship" The Paul Merage School of Business, University of California, Irvine (USA) (2000)
Research Interest
Adtech Integrated marketing communication Digital marketing TV series consumption