Jeff Lebecque
CFO
CFO
Azalead – Paris
France
Biography
Experience CFO Company NameAzalead Software Periodten of 2016 - the moment Duration of employment10 months CityParis Finance consultant FreelanceCompany Name Periodjun 2016 - Nov. 2016 Duration of employment6 months CityParis Worked as a freelance CFO for a crowd-shipping startup COO / CFO Company nameOnlyOne Paris Period2013 - 2015 Duration of employment2 years CityParis & London Luxury brand of e-cigarettes and accessories - 2M € Budget - Preliminary studies including market analysis, brand & positioning strategy, business plan - 1M € Fundraising & team recruitment - Financial & administrative management of 2 operating companies (Paris, London) - Website development in collaboration with GBH (London-based top design agency) - Operational set-up and management: sourcing in China, fulfillment, e-commerce - Sales management: contracts negotiated with Harrods, Colette and 5 * Hotels - Responsible for compliance with international regulations - Management of intellectual property - Produced technical specifications for ecigs and liquids - Worked on product design in collaboration with Philippe Starck Finance consultant and part-time CFO for startups FreelanceCompany Name Period2012 - 2013 Duration of employment1 year CityParis - Advised and supported 6 entrepreneurs creating start-ups, from their creation through the preparation of watertight business plans to financial success. Out of 6 projects assisted, 5 are still successful - Part-time CFO for 3 startups, helping them to raise funds and implementing light but efficient financial and accounting process - Worked with Research-to-business, specialized consultant in raising public funds for startups (CIR, BPI, subsidies) CEO Company nameAWDIO.COM Period2010 - 2012 Duration of employment2 years CityParis Appointed Managing Director instead of the founder to lead a restructuring and implement a new business model. Achievements: - Reduced cash-burn by 4 in 6 months - Outsourced web developments and achieved huge productivity gains - Lead to successful strategic re-orientation towards mobile and B2B - Delivered significant increase in revenues: + 1M € contracts signed with major brands (Hennessy , Schweppes, Jawbone, BBC, WMC, music festivals, ...) - Secured a new funding round
Research Interest
Polytechnique