Stephanie Kidder

Biography

  Experience CMO Company nameAZALEAD SOFTWARE PeriodJuly 2014 - the moment   Duration of employment3 years 3 months CityParis Azalead provides a global Saas platform for Account Based Marketing (ABM) and B2B Ad Retargeting. At Azalead, we help B2B companies win more target accounts faster with company-based advertising.  Our customers accelerate sales by  - Identifying and targeting highest value accounts  - Nurturing accounts with targeted display throughout the sales cycle  - Alerting sales reps when target accounts are ready to engage  - Measuring marketing impact on the sales pipeline   Media (1) This position has 1 pieces of media   Turning Account Awareness into Revenues Turning Account Awareness intoRevenues This media is a video Marketing and E-commerce Consultant Company nameConsultant PeriodMar 2012 to Jul 2014   Duration of employment2 years 5 months (Chronofocus, Nuance, Vibram, commepiedsnus.com, HDS Group, Safeware, eInvoice.fr, Cloud Solutions, Wimi ...). Proven success in the development and implementation of international go-to-market strategies.  Some project examples:  - Online marketing plans and product launch implementation for consumer software company  - CRM and Email campaign strategy and deployment for specialist apparel e-commerce site  - US Go-to-market plans for SaaS company in SMB market  - Branding strategy project and campaign for international enterprise software company  - Product and operational marketing services for BtoB cloud-based software provider Director of Global Marketing Company nameRunMyProcess Set periodof 2010 - Mar 2012   Duration of employment1 year 7 months Defined and implemented worldwide marketing and lead programs (Email, PR, Social Media, Web, SEO) to increase revenue and drive customer and partner acquisition for SaaS Start-up in Cloud Computing. Defined and implemented brand new identity and corporate and product messaging. Contributed to the development of reseller channel, partner and business development internationally. Managed press and analyst relations worldwide (Gartner, Forrester and independant analyts .. Director, WW E-commerce Sales and Marketing Company NameAvid Technology PeriodJan 2009 - May 2010   Duration of employment1 year 5 months Managed worldwide E-commerce strategy for all brands within Avid (Avid, Digidesign, M-Audio, Pinnacle, Sibelius), meeting sales objectives, working with company executives, sales and channel teams to maintain optimum sales mix. Managed a global sales & marketing team. Senior Manager E-Commerce Sales EMEA Company NameAvid Technology (Pinnacle Systems) Periodout of 2006 - Dec 2008   Duration of employment2 years 3 months Developed and grew e-commerce business for Pinnacle brand in Europe. Consistently exceeding revenue targets, and increasing revenue by 30% year on year. Managed 3M + customer contact database and email marketing program across 10 languages. View more charges Academic education Michigan State University Name of theBachelor of Arts degree Study areaFinance Period (or year foreseen for graduation)1985 - nineteen ninety Activities and Societies: Gamma Phi Beta Essec Business School Paris / ESSEC Executive EducationStudy Area Period (or year foreseen for graduation)2010 - 2010 Activities and Societies: Key Account Management INSEAD Executive EducationStudy Area Period (or year foreseen for graduation)2005 - 2005 Activities and Societies: Market Access: The Management of Marketing Channels

Research Interest

 business and engineering  administration