Marie Catherine Mars

Biography

Professor Marie-Catherine Mars has been a faculty member for fifteen years. She has defended her doctoral dissertation after several years as a marketing manager in the advertising and fashion industry. Her primary research areas revolve around customer experience, alternative consumption practices and marketing innovation. She teaches these subjects for undergraduate and graduate level students.

Research Interest

Experiential & Sensory Marketing, Brand Design Management & Design Thinking, Green Marketing & Organic Consumption, Consumer Resistance, Advertising