Brigitte Auriacombe
Associate Professor
Markets and innovation
EMLYON Business School
France
Biography
After spending close to 15 years in the Accor Group as Marketing Manager, she reoriented her career towards teaching and research by completing a doctoral dissertation on management. She is currently a Professor of Marketing, specialised in services, and Head of the Specialised Master Programme in Services Marketing and Management.
Research Interest
Her research covers the design and implementation of service guarantees, which involves a number of services marketing issues: quality of service, processing of claims and service relations.
