Eric Vogler

Biography

Specialized for more than 20 years in Strategy and services, Eric Vogler is teaching Strategy, Service Marketing, Service Operation Management, Service Quality and CRM in services. He supervized during 4 years the MS Service Management. His Doctoral Thesis observed diversification in services and focused on the role of past acquired knoledges of the staff in the success of the diversification project. Eric Vogler wrote two books (in French) on service management, published several research on this topic, particularly on the role of middle management in the strategic process. He is tutoring entrepreneurs in the service field. He is doing some consulting by helping managers in strategic planning. He is currently the co-supervisor of the Recycling Chaire “Eco-Emballages”.

Research Interest

The contribution of middle management to the strategic process in service firms The Future of recycling in France