Gilles Marion
Professor
Markets and Innovation
EMLYON Business School
France
Biography
Markets and Innovation How to overcome the shortcomings of “standard marketing”? The conventionalist approach of qualification conventions, the agency of material objects in the context of everyday consumption, the analysis of use-value emergence, consumers as co-producers, the greimassian semiotic tools are the main research themes of our works.
Research Interest
Strategic Marketing / Applied semiotic / Axiology of value / Value coproduction and co-creation / Critical Marketing
