Handan Vicdan

Biography

Handan VICDAN earned a Ph.D. in Business Administration with concentration in Marketing from the University of Texas-Pan American in 2010, and has worked in the U.S. as an Assistant Professor of Marketing. Her research interests include topics such as consumer culture and sustainable consumption. Her teaching includes topics such as Consumer Behavior, International Marketing, and services marketing. Her work has appeared in numerous conference proceedings such as Consumer Culture Theory, Association for Consumer Research, Academy of Marketing Science, and American Marketing Association, and in journals such as Journal of Business Research, Journal of Consumer Culture, Consumption, Markets, and Culture, Journal of Customer Behaviour, Journal of MacroMarketing, and Journal of International Consumer Marketing, and in books such as The Digital Consumer and Digital Virtual Consumption.

Research Interest

consumer culture sustainable consumption/production surveillance and big data collaborative consumption/production and new business models alternative food systems