Jeroen Struben

Biography

Jeroen studies dynamics of market formation and transformation, addressing questions such as “How do alternative products and practices penetrate in the marketplace or society at large, rather than falter?”. He produces insights about coordination and collective action across organizations, industries and governments through combining empirical and systems science-based analysis.

Research Interest

market formation, market transformation, collective action, coordination, coevolution, path-dependence, system dynamics, simulation, spatio-temporal data, sustainability, alternative fuel vehicle markets, nutritious food markets