Robert Revat
Professor
Business
EMLYON Business School
France
Biography
After 10 years spent in the marketing of electric appliances (Group SEB), Robert joined EM LYON where he teaches the BtoC Marketing, with a focus on the marketing process and market studies. Head of the Chair “Services Publics Grand Lyon”, he is consultant at Nova7, specialized in services innovation and territorial strategies.
Research Interest
Market research methods Market research results-based marketing decisions Marketing B to C
