Robert Salle
Professor
Business
EMLYON Business School
France
Biography
Robert Salle is a Professor of Business to Business Marketing at EMLYON Business School, where he mainly teaches in the school's MSc programs, Executive MBA program and tailored made projects. His main research interest are on business to business marketing. More specifically his current research revolve around offering strategies and project marketing and solution selling. He is one of the founding members of the IMP Group.
Research Interest
Business to Business Marketing Project Marketing and Solution Selling
