Gilles Marion
Markets and Innovation
Emylon Business School
France
Biography
Gilles MARION EMERITUS PROFESSOR Markets and Innovation How to overcome the shortcomings of “standard marketing”? The conventionalist approach of qualification conventions, the agency of material objects in the context of everyday consumption, the analysis of use-value emergence, consumers as co-producers, the greimassian semiotic tools are the main research themes of our works.
Research Interest
Consumption axiology / Valuation / Agency of material objects / Critical marketing / Applied semiotic
