Hua Li
Markets and innovation
Emylon Business School
France
Biography
Ph.D. in Marketing - IAE Aix-en-Provence Graduate School of Management - Paul Cézanne University, France Master of Management Science - IAE Aix-en-Provence - Université Paul Cézanne, France Bachelor in Management of Information System - Xi’an Jiaotong University, Xi’an, China
Research Interest
Consumer Motivation Information processing and decision making Information Ambiguity Culture and persuasion Self Concept
