Joonas Rokka
Markets and Innovation
Emylon Business School
France
Biography
JOONAS ROKKA ASSOCIATE PROFESSOR OF MARKETING AND DIRECTOR OF LIFESTYLE RESEARCH CENTRE Markets and Innovation Joonas ROKKA is associate professor in marketing and responsible for the Lifestyle Research Centre. His research is on branding, consumer experience and culture, digital media, and creative visual research. He has received several awards for his work, including the Sidney J. Levy Award, and his work has appeared in many top-tier journals including the Journal of Consumer Research, Journal of business Research, Consumption Markets & Culture, European Journal of Marketing, and Journal of Marketing Management. He is also associate editor of European Journal of Marketing.
Research Interest
Consumer experience and the (new) media – How do online technologies mediate consumer experiences, practices, communities and behavior? • Brands and branding in the digital age – How are new online technologies shaping and challenging the way in which brands are built? • Creative visual research – How can new visual methods including videography be used to do and express research?
