Robert Salle
Markets and innovation
Emylon Business School
France
Biography
Robert SALLE PROFESSOR IN MARKETING Markets and innovation Robert Salle is a Professor of Business to Business Marketing at EMLYON Business School, where he mainly teaches in the school's MSc programs, Executive MBA program and tailored made projects. His main research interest are on business to business marketing. More specifically his current research revolve around offering strategies and project marketing and solution selling. He is one of the founding members of the IMP Group.
Research Interest
Marketing business to business Project Marketing Offering strategies in B to B Management of supplier-customer relationships
