Spring Han
Markets & Innovation
Emylon Business School
France
Biography
DIRECTEUR EXÉCUTIF DE L'INCUBATEUR DE L'INDUSTRIE DE SPORT INTERNATIONALE / PROFESSEUR ASSISTANT Markets & Innovation Dr. Han has taught marketing, service operations management, event management, and research methodology classes. Her current research interests include text analysis in social media, customer experience and technology, and experience management in service operations. Han has received several research and teaching awards including “Educational Innovation Award” from NRU HSE, “Best paper award” at the 2014 International tourism conference, and “Best paper for the year 2012” from Cornell Hospitality Quarterly.
Research Interest
Text Analysis of Online Customer Reviews Sport event marketing Technology-based Innovations for Enhancing Service Experience
