Bernard Pras
Marketing Department
ESSEC Business School
France
Biography
Faculty of Management Sciences. Doctor of State in Economics, University Paris IX-Dauphine. Doctor of Business Administration, Indiana University. ESSEC diploma.
Research Interest
Business administration
Publications
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Management: Tensions of today. Paris (France): Vuibert, collection FNEGE, 2009 Management: Challenges of tomorrow. Paris (France): Vuibert, FNEGE collection, 2009 Market: Fundamentals and methods of marketing research. (with Y. Evrard, E. Roux, E. Al. (desmet, Dussaix, Lilien)). Paris (France): Dunod, 4th edition, 2009 Doing research in marketing ?. : Vuibert, 1999 Market - Marketing studies and research: foundations, methods.
