Delphine Dion
Marketing Department
ESSEC Business School
France
Biography
I am Associate Professor at ESSEC Business School. I also have benefited from teaching students at the Sorbonne University, Institut Français de la Mode (IFM), Louvain School of Management (LSM, Belgium), Vysoka skola ekonomicka v Praze (Czech Republic), CFVG (Vietnam), MDI (Algeria) and in many other French universities. My current research projects explore luxury brand management and luxury retailing. In particular, they analyze the management of heritage brands, human brands, and consumer experience. I am also doing research on materiality and visual methodologies. My research has been published in many books and academic journals including the Journal of Consumer Research, Journal of Marketing Management, Journal of Retailing, Consumption Markets & Culture, International Journal of Service Industry Management, Décision Marketing, Recherche et Applications Marketing, Journal of Retailing and Consumer Services, etc. I hold a PhD from the University of Rennes and a Habilitation from the Sorbonne University (2012). Specialties: luxury, qualitative methodologies, marketing, retailing, marketing research, consumer behavior, haute-cuisine
Research Interest
luxury, qualitative methodologies, marketing, retailing, marketing research, consumer behavior, haute-cuisine
Publications
-
"Managing status: how luxury brands shape class subjectivities in the service encounter" (D. Dion, S. Borraz), Journal of Marketing, Sep 2017, Vol. 81, Issue 5, p. 67‑85 "Fetish, magic, marketing" (E. Arnould, J. Cayla, D. Dion), Anthropology Today, Apr 2017, Vol. 33, Issue 2, p. 27‑31 "Reviving Sleeping Beauty Brands by Rearticulating Brand Heritage" (D. Dion, G. Mazzalovo), Journal of Business Research, Sep 2016, Vol. 69, Issue 12, p. 5894‑5900 "The rooting in regional cultures to create strong brands" (D. Dion, L. Sitz, E. Remy), Annales Mediteraneanes d'Economie , Mar 2016, Vol. 3, p. 79-95
