Hubert Faucher
Marketing Department
ESSEC Business School
France
Biography
Customer Supplier Relationship Management in Business-to-Business is at the heart of the expertise of Hubert Faucher, Professor at ESSEC, consultant and management trainer. Hubert Faucher’s credo: the business-to-business economy which secures most of the economic value created in the world, does not enjoy the recognition it deserves from the French public in general, and from the French students in particular. After a Ph.D. in Industrial Economics from Cornell University (USA), Hubert Faucher’s expertise has developed from several complementary positions including industrial equipment selling (Sales Development in Asia) and managing the post-graduate program in Purchasing Management at ESSEC over several years. Hubert Faucher manages several ranges of training curricula in (customized) in-company programs, in open-enrolment programs (where he has created several specialized modules) and in primary education (ESSEC MSc and post-graduate programs). He teaches in French and English on numerous topics related to BtoB Marketing, Key Account Management and Lead Management. He has published several business cases at the European Case-Clearing House and articles or book chapters in his domain of expertise. Hubert Faucher also offers consulting and managerial training (operational application of management tools and process) to several international groups and companies of variables sizes.
Research Interest
Inter-organisational Relationships BtoB Marketing Key Account Management Purchasing Training Techniques, Methods and Tools
Publications
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"Business-to-Business Simulation: Lessons Learned from a Case-based In-class Simulation (forthcoming)" (H. Faucher), Asian Journal of Management Cases, Issue 2 "Business-to-Business Interaction: Lessons from a Case-based In-class Simulation" (H. Faucher), Asian Journal of Management Cases, Oct 2009, Vol. 6, Issue 2, p. 77‑92